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Extract Transform Load (ETL) Figure-16.1: ETL: Putting the pieces together Figure-16.1 shows a multi-tiered data warehousing architecture. We can see that at the lowest level (tier 0) lies the data sources like operational, archived and/or web etc. Data Warehouse Server lays in the next level (tier 1). We can see in the Figure 16.1 that [...]

Introduction to Data Ware Housing–Part I Why Data Warehousing? The world economy has moved form the industrial age into information driven knowledge economy. The information age is characterized by the computer technology, modern communication technology and Internet technology; all are popular in the world today. Governments around the globe have realized potential of information, as [...]

Importance of ethics in IS Information is a source of power. Consequently, developments in information systems also involve social and political relationships– and so make ethical considerations in how information is used all the more important. Electronic systems now reach into all levels of government, into the workplace, and into private lives to such an [...]

E-Commerce Electronic Commerce (e-commerce or EC) describes the buying, selling, and exchanging of products, services, and information via computer network, primarily the internet. Some people view the term commerce as describing transactions conducted between business partners. E-business is a broad definition of EC, not just buying and selling, but also servicing customers, collaborating with business [...]

Anti virus software Use of antivirus software is another very important technical control against the spread of virus. Scanners They scan the operating system and application soft ware for any virus based on the viruses they contain. Every virus has a different bit pattern. These unique bit patterns act as an identity for the virus [...]

POSITIVE SCHOOLING Objectives Understanding the core elements of positive schooling Describing the Strengths Quest Program Discussing teaching as a calling Goals Exploring the responses of students from kindergarten to college, Stanford University Professor Carol Dweck has put together an impressive program of research showing that goals provide a mean of targeting students’ learning efforts. The [...]

CONDUCTING RESEARCH IN SOCIAL PSYCHOLOGY CORRELATIONAL METHOD: Aims: To make students understand how to conduct social psychology research using diverse scientific methodologies. Objectives: Describe correlational research method Understand causal and effect relationships in correlational research Discuss survey method as the most commonly used method of correlational research Understand designs used in surveys Correlational Research Besides [...]

Other Communication with Users This Part of the lecture is about communicating with your users, and we would be remiss if we did not discuss ways of communicating to the user that are not only helpful to them, but which are also helpful to you, as creator or publisher of software, in asserting your brand [...]

Asking users: questionnaires Questionnaires are a well established technique for collecting demographic data and users’ opinions. They are similar to interviews and can have closed or open questions. Effort and skill are needed to ensure that questions are clearly worded and the data collected can be analyzed efficiently. Questionnaires can be used on their own [...]

Data Collection Data collection techniques (i.e., taking notes, audio recording, and video recording) are used individually or in combination and are often supplemented with photos from a still camera. When different kinds of data are collected, evaluators have to coordinate them; this requires additional effort but has the advantage of providing more information and different [...]

Clear and readable fonts not being used What font? Color is dim Browser Title always contains the word ‘Home’ Banner ads take up too much space Invalid browser title characters: Use of highlighted tabs in global navigation bar shows this is the ‘Home’ page Absence of highlighted tab confuses user about the current section being [...]

What is Usability Testing? While there can be wide variations in where and how you conduct a usability test, every usability test shares these five characteristics: 1. The primary goal is to improve the usability of a product. For each test, you also have more specific goals and concerns that you articulate when planning the [...]

ONLINE ADVERTISING OVERVIEW This lecture will further study the structural challenges and the new developments in online advertising challenges and explain tool for online advertising and remind about different medias use these days. Students will also be introduced to integrated advertising and integrated marketing communication (IMC) and the reasons for its growing importance. The elements [...]

ONLINE ADVERTISING OVERVIEW In this lecture we will concentrate on introducing the modern advertising medium known as online and would explain some internet buzzwords. The importance of online advertising will be highlighted and a comparison of online and traditional advertising will be illustrated besides the objectives of online advertising and the challenges faces thereon. THE [...]

CRM APPLICATIONS AND OBJECTIVES The following are some of the strategic objective’s applicable to CRM sales application. CRM suits and objectives: The CRM may be implementing with a different application options. Each CRM suit may have its own strategic objectives and there fore handled separately. Increased Revenue: Make your sales force focus on increasing your [...]

AN INSIGHT INTO CRM AND ECRM Managing relationships with customers and making them delighted has become a necessity in the wake of globalization, where customer delight is the only key to success and to the very existence of the company. Scary as the situation may seem, it is a ground reality that many companies in [...]

CRM FUNCTIONS CRM is typically composed of two functions: Marketing automation: Raising awareness and generating leads with online and offline marketing Sales automation: Responding to leads and communicating product features, benefits, and values, as well as closing sales. These functions are traditionally performed by separate departments working independently within a company. However, the application of [...]

DISTINCTIVE COMPETENCIES The special attributes or abilities that give an organization a competitive edge are: 1.  Price 2.  Quality 3.  Time 4.  Flexibility 5.  Service 6.  Location A. Operations Strategy •Operations strategy – The approach, consistent with organization strategy that is used to guide the operations function. We first study strategy design process with example [...]

CONSUMER PRIVACY Going online and taking advantage of what the Internet has to offer may require that you disclose personal information. Whether you’re new to the Net, or consider yourself savvy in the ways of the Web, you may have concerns about how personal information is collected, what choices you have about how it is [...]

FUNCTIONS OF MANAGEMENT Objectives: After reading this lecture, you will be able to know about the functions of management and how firm formulate strategies in order to perform these functions. Marketing: Marketing can be described as the process of defining, anticipating, creating, and fulfilling customers’ needs and wants for products and services. There are seven [...]

BRANCH BANKING IN PAKISTAN A branch, banking centre or financial centre is a retail location where a bank or financial institution offers a wide array of face to face service to its customers. Remittances: Demand Draft It’s a written order, drawn by one branch of a bank upon another branch of the same bank, upon [...]

STATE BANK OF PAKISTAN – VARIOUS DEPARTMENTS (Contd.) Banking Surveillance Department Health of an economy depends on the degree of safety and stability of its banking and financial system. A sound, stable, and robust banking and financial system is a pre-requisite for economic well being of a country and its populace. In Pakistan, ensuring the [...]

EVOLVING MODELS OF RETAIL BANKING DISTRIBUTION CAPITALIZING ON CHANGES IN CHANNEL USAGE Banks as retailers Over the last decade, retail banks operating in the U.S. have generated significant revenue and profit growth; however, when their track record is examined in terms of cross-sell rates and customer retention, they continue to deliver inconsistent results. If these [...]

BUILDING CONSUMER TRUST IN RETAIL PAYMENTS In retail payments, trust is fundamental. Consumers need to know that their payments providers (usually a financial institution) are handling their transactions with speed and accuracy, while keeping their private data safe and secure. But trust runs deeper and relies on both broad marketplace perceptions and personal customer experiences. [...]

WHY BANK CUSTOMER EXPERIENCE MATTERS? The customer experience is the impact that certain interactions make that create a lasting feeling or attitude toward a bank. Creating a 20/20 customer experience: From customers to advocates Top banks are topping out at finding new ways to build competitive differentiation through conventional customer relationship management (CRM) plays. Are [...]

INTERNATIONAL COMMUNICATION IN THE INTERNET AGE Communication technologies were crucial in the establishment of European domination .of the world during the era of colonial empires. The new technologies of the nineteenth century ‘shattered traditional trade, technology, and political relationships, and in their place they laid the foundations for a new global civilization based on Western [...]

STRUCTURE OF NEWS DEPARTMENT One of the traditional mass communications is the presence of a large number of gatekeepers. This fact is seen in gathering and reporting of news for conventional print and broadcast media. Reporting is a team effort and quite a few members of the team serve as gatekeepers. Online reporting in contrast [...]

EXTERNAL ENVIRONMENT (contd.) FRAMEWORK FOR ORGANIZATIONAL RESPONSES TO UNCERTAINTY The change and complexity dimensions are combined and illustrate four levels of uncertainty. The low uncertainty environment is simple and stable. Organizations in this environment have few departments and a mechanistic structure. In a low – moderate uncertainty environment, more departments are needed along with more [...]

ICTS AND DEVELOPMENT – TRENDS IN E-STRATEGIES & DIGITAL MEDIA What Is an E-Strategy? At the national level, E-Strategy refers to a plan of action—typically a strategy document written by state leaders—illustrating how ICTs are to be developed and used to achieve the economic, social, and development objectives of a country. E-strategy thus guides and [...]

Revision of Important basic concepts Distinguishing characteristics of online journalism Real time Shifted time Multimedia Interactive Hypertextuality Interactivity Multimediality Immediacy Characteristics of online journalism Characteristics of the Internet 1. Anonymity 2. Interactivity 3. Beyond geography 4. Online community 5. Lower cost to participate in the public sphere 6. Lower threshold for self-expression of political opinions [...]