How will the message of the business be promoted in the general public? How will the business be launched? PROMINENT FEATURES OF DR. DEMMING’S 14 POINTS FRANCHISING It is defined as: “An agreement between two parties in which one party passes on the rights to the other party.” Or “A contractual license granted by one person (the franchisor) to another (the franchisee).” Rights of franchisee includes 3. Right to use the trade mark. 4. Right to use the name. 5. Right to use systems, methods and researches. 6. Right to use packing material. Parties to Franchise agreement There are two parties involved in a franchise agreement d) Franchiser Party or person, who grants the right to sell/offer its products & services under its own trade name,. e) Franchisee Franchisee is being granted from franchiser to provide representational rights to sell or manufacture goods or to provide service or to undertake any process identified with franchiser against an agreed fee or consideration including royalty, whether or not a trade mark, service mark, trade name or logo or any such symbol , as the case may be is involved. Advantages of Franchising Franchiser gets a large amount of money from franchisee as fee while using its name. Franchisee gets access to big business. Failure rate of franchise business is lower than any other business. Franchisee uses world wide tested brand and tested procedures that is why failure rate is lower in this type of business. Franchiser provides guidance to franchisee in all affairs of the business. Choice of location Franchiser is always there to support the franchisee in all kinds of matters. Disadvantages of Franchising High cost. Proportionate profit is given to franchiser by franchisee every year. There are too many restrictions from franchiser on the franchisee. NEW TRENDS IN THE BUSINESS E‐Commerce or E‐Business E‐commerce, (electronic commerce), is online commerce verses real‐world commerce. E‐commerce includes retail shopping, banking, stocks and bonds trading, auctions, real estate transactions, airline booking, movie rentals, nearly anything you can imagine in the real world. Even personal services such as hair and nail salons can benefit from e‐commerce by providing a website for the sale of related health and beauty products, normally available to local customers exclusively. Women in businessSo many women have come in so many areas of business. Business will be better displayed, well mannered staff, more knowledge of the needs of customers and more market oriented. GLOBAL OPPORTUNITIES People have the awareness of global market. Internet has played major role in accessing global markets. In Pakistan, people got huge success globally but could not make a brand name in global market. Factors for lower failure rate Government’s preferences and priorities. Government is convinced to support corporate sector. Businesses are now being set up on more professional grounds. Support from financial institutions. General economy of the country. People are acquiring professional knowledge about business. Government has developed many training centre to train people related to business. Skills development. Institutions to develop man power.
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